The Barbie Unapologetic Hashtag Used For Promote Sports...

Nataly Rivera Professor Baralt WGSS 101 June 13, 2016 #Unapologetic The advertisement I chose was the Barbie unapologetic hashtag used to promote the Sports Illustrated cover featuring Barbie. The campaign featuring Barbie was seen as empowering to young girls but it still brought controversy. Barbie is seen sporting an iPad and knee-high dress which I believe exemplifies female oppression. Women have been treated as objects for most of their lives because often times we do not see it and it seems normal. Most people overlook the smallest details and if they open their eyes, they could truly understand the purpose of any advertisement displayed in magazines or in commercials. Advertisement executives have always used the female body to sell their products when it is not even related to product. Mattel is trying to do for Barbie what Sports Illustrated has sought to do which is leave behind attitudes of attractive women in bathing suits and compare Barbie to popular women who were once on the issues and were celebrated for their accomplishments as ent repreneurs and career women. The campaign is centered on the 50th anniversary edition of the issue where Barbie represents a doll version of the magazine’s wearing a new version of her white and black striped swimsuit she wore in 1959. Hashtag â€Å"unapologetic† was the theme of the campaign which was used to keep up with the popular internet just as Dove used the selfie as a marketing brand. Barbie has always sparked up controversy